Achieving Your Business Objectives

Prime Strategy has the professional expertise to advise and ensure that all businesses achieve their desired objectives


Private businesses including family businesses are all around us, from small and midsize companies to household names. In the GCC and the MENA Region family and private businesses account for more than 85% of the GDP. As businesses expand from their entrepreneurial beginnings, they face unique performance and governance challenges. In the case of family businesses, less than 30 percent survive into the third generation of family ownership. Those that do, however, tend to perform well over time compared with their corporate peers. Prime Strategy has the professional expertise to advise and ensure that all businesses achieve their desired objectives.


The Founding Partner
Ziad Makhzoumi

Ziad Makhzoumi is widely recognized for creating value in businesses, achieving significant profit improvements through restructuring, team building, and leadership expertise. Extremely well regarded in dealing with external constituencies, including analysts, regulators, investors, potential investors, media, and financial institutions. He is a dynamic and charismatic senior executive with global experience and strong leadership and communication skills and an expert on strategy formulation and execution, restructuring, managing business turnarounds, mergers, acquisitions, divestments and fund raising developed within listed organizations and privately held companies.

Our Consultants

Our consultants understand that business leaders must act with conviction, even in an era of growing complexity and uncertainty. These business leaders need clear, well-informed perspectives on the constantly changing dynamics that are reshaping their business environments. Our consultants draw on the full range of professional industries’ experiences available within Prime Strategy to quickly focus on the real issues affecting our clients’ businesses today. They effectively link strategic vision to workable execution to achieve the desired tangible, long-term value.

Services & Sector Skills

Strategic & Operational Advice

Prime Strategy provides strategic, financial and operational advisory services on investments, mergers, and acquisitions, divestments, restructurings of operations and capital raising. It also advises on other strategic and financial initiatives including corporate structuring, debt and capital structuring, and joint ventures.

Prime Strategy provides a range of specifically tailored services that add value throughout the transformational process and has a network of practitioners across a wide range of sectors with extensive experiences. It will assist at all stages of the investment or restructuring cycle in the following areas:

Due Diligence – assessment of the target business strategically, operationally and financially with a focus on what will enhance the value

Deal Execution – support from the early stages through deal completion
Post Deal – Advise on operational, cash and financial improvements that will enhance performance and returns or valuations of the business

Exit Strategy – Assess exit readiness and properly prepare for sale, merger or an exit through a private sale or a possible listing on a stock market.

Corporate Advisory Services

Prime Strategy provides corporate advisory services that include:

Business planning for success, turnarounds or exit strategies including stress testing of options and generation of case scenarios

Crisis management including, negotiations with stakeholders, implementing cash conservation guidelines and controls, developing and reviewing, or managing cost reduction initiatives

Human capital strategies including succession planning, management, and employee incentive plans and interim management

Management Consulting Services

Prime Strategy helps businesses develop, innovate and transform by helping them find solutions to their most complex problems, from strategy design to implementation. Our multi-skills distinguish us in delivering this unique approach because we integrate a broad range of talent and knowledge, based on many years of experience across various sectors, that include finance, strategy, operations, and technology, and clearly align our knowledge to the specific needs of our clients’ industry requirements, business targets, and organizational needs and objectives.

Leadership Coaching

Prime Strategy’s coaches bring many years of leadership, management and training experience to our business leaders. Our leadership and management coaching process help emphasize and enhance the unique potential of the individual and provides a structure and a clearly defined road map for their development. The process promotes personal discovery and offers new approaches for managing situations or solving problems.

Prime Strategy’s coaching approach is about moving individuals into behaviors that sustain both their careers and the business.

Contact Us

Level 14, Boulevard Plaza Tower 1,

Sheikh Mohammad Bin Rashid Boulevard.

Downtown DUBAI

P.O Box 71870 DUBAI UAE

M : +971 50 640 4644

Tel : +971 4 55 9 5465

Fax : +971 4 45 5 8556